Biswa Bangla Handloom Matka Silk Jamdani Saree in Blue

Jamdani - Vibrant colours, vivid patterns and rich motifs make Jamdani stand out among other handloom products. In the districts of Nadia and Bardhaman, about 1,000 skilled weavers and 2,000 ancillary artisans are engaged in traditionally weaving Jamdani on handlooms. Depending on the intricacy of design and motif, a weaver takes 3 months to almost a year to weave a jamdani saree. Migrating for alternate employment as construction worker, security guard etc. became more lucrative than this time-consuming, labour-intensive craft. But with Biswa Bangla’s market linkage, design innovation, and product diversification efforts, a substantial increase in the weavers’ income has prompted reverse migration. The brand has brought out Jamdani on silk, linen and cotton-silk blend fabrics, and in products like scarves, pocket squares, sarees and shawls.